Integration
Gravity Forms can already email the person who submitted — add a notification, set “Send To” to the email field, done. What it sends is a static template: the same words for a panel upgrade, an emergency, and a tire-kicker.
Making that reply react to what the lead wrote is where the SERP fills up with PHP snippets, gform_ filters, and paid perk add-ons. Or: forward the admin notification Gravity Forms already sends you, and let an AI trained on your business write the reply — with the one qualifying question that moves the job forward.
A real submission, as your form forwards it
Name: Janet L.
Email: janet.l@example.com
Message: We keep tripping breakers when the AC and dryer run at the same time. An inspector also flagged our panel as a Federal Pacific. Looking to get it evaluated and probably upgraded.
What Request Router sends — in seconds
Hi Janet — an inspector flagging a Federal Pacific panel is worth acting on; those breakers have a known failure history, and the tripping you're seeing fits.
One question so we can quote this accurately: is your service 100 or 200 amp (it’s printed on the main breaker), and do you know roughly when the house was built? That tells us whether this is a straight swap or a service upgrade.
What a generic auto-reply sends instead
Hello Janet, thank you for reaching out to Beacon Electric. We have received your message and a member of our team will contact you within one business day.
Conditional, message-aware replies in Gravity Forms mean gform_notification filters, merge-tag gymnastics, or a developer on retainer — and the result is still rule-based text you wrote in advance. Every edit is a deploy; every WordPress update is a thing to check.
The notification-forward route needs none of it: Gravity Forms keeps doing exactly what it does today, and the intelligence lives outside your site. Change how replies sound by editing your agent's training and guidance, not your theme's functions.php.
In wp-admin: Forms → your form → Settings → Notifications → the Admin Notification that already emails you each submission.
“Send To Email” takes comma-separated addresses — keep yours, add your agent’s inbound lead address. Save the notification.
Submit the form with a personal email. The tailored reply lands in that inbox in under a minute; your forward-to inbox gets the enriched summary when the lead answers.
The full walkthrough — with what to upload and how to test before paying — is in Connect your form & go live.
Should I keep my existing GF user-notification?
Most businesses turn the static user-notification off so the lead gets one sharp reply rather than two competing emails. Test with both on if you want to compare them side by side.
Does it matter how my notification template is formatted?
No — {all_fields} or a custom layout both work. The agent parses the notification and extracts the lead’s name, email, and message regardless of the arrangement.
We run several Gravity Forms across the site. Can they share one agent?
Yes. Add the same inbound address to each form’s notification; they share training and all count toward the same $49/mo, 500-lead plan.
Do I need an OpenAI key or a webhook add-on?
Neither. No API keys, no webhooks, no Zapier — the email notification you already send is the entire integration.
One extra notification recipient, and every Gravity Forms lead gets answered in seconds.
