Guide
Someone fills out your contact form, sees a confirmation page, and then — nothing. Maybe a “thanks, we got your message” email. Meanwhile they still have two other tabs open, filling out the same form for two of your competitors.
Request Router answers that form fill in seconds, by email, with a reply trained on your business — one that asks the single qualifying question a good front-desk person would ask. The lead answers, and you get the whole conversation forwarded to your inbox, ready to close.
A real submission, as your form forwards it
Name: Dana M.
Email: dana.m@example.com
Message: Hi, we're looking to get the exterior of our two-story house repainted, probably this fall. Could you give us a rough idea of cost and how far out you're booking?
What Request Router sends — in seconds
Hi Dana — thanks for reaching out about the exterior repaint.
For a two-story exterior the biggest cost drivers are square footage and how much prep the siding needs. Roughly how many square feet is the house, and is the current paint peeling or mostly intact? With that I can get you a realistic range and our fall availability.
What a generic auto-reply sends instead
Thank you for contacting us. Your message has been received and a member of our team will get back to you as soon as possible.
Most “auto-reply” features — in form builders, website platforms, and CRMs — send the same canned confirmation to every single person. It confirms delivery. It does not answer the lead, move the job forward, or give them any reason to wait for you instead of calling the next listing.
A qualifying reply does the opposite: it reads what the lead actually wrote, responds to it specifically, and asks the one question that advances the job — square footage, timeline, jurisdiction, whichever question your business would ask first. The lead replies, and now you have a conversation and their answer before your competitor has even seen the notification email.
Every form product — Wix, Squarespace, WordPress, Webflow, Gravity Forms, Netlify Forms, all of them — already sends a notification email when someone submits. That email is the entire integration: point it at your agent's inbound address and Request Router parses out the lead's name, email, and message automatically.
Replies go to the lead's own email address, from your business. When the lead answers, you get one enriched summary — contact details, the original message, and the question-and-answer — with Reply-To set to the lead, so you answer once and you're in a direct conversation.
Sign up free, then give the AI your homepage, pricing page, and a few notes. That training is what makes the questions sharp instead of generic.
In your form builder, add your agent's inbound address as a notification recipient. That's the whole integration — no plugin, no code.
Send test leads through the real pipeline and read every reply before paying. Activate when you're happy — $49/mo, cancel anytime.
The full walkthrough — with what to upload and how to test before paying — is in Connect your form & go live.
Do I need to change my website or install a plugin?
No. Your existing form keeps working exactly as it does now. You add one notification email address in your form builder's settings — the same place you'd add a second staff email.
Which form builders does it work with?
Any form that can send a notification email when someone submits — Wix, Squarespace, WordPress (Contact Form 7, WPForms, Gravity Forms), Webflow, Netlify Forms, and the rest. The agent parses whatever format the notification arrives in.
What exactly does the lead receive?
One email from your business, written in your voice, that responds to what they wrote and asks a single qualifying question. If they answer, you get the full exchange; if they go quiet for about 15 minutes, you still get their contact details and message.
How fast is “instant”?
Seconds. If writing the tailored question ever takes too long, the agent sends a fallback question immediately rather than making the lead wait.
What does it cost?
A flat $49/month for up to 500 real leads. Spam and sales pitches are filtered out and never count. Building, training, and testing your agent are free — you pay only when you switch on real leads.
Set up your agent free, send yourself a test lead, and read the reply before you pay a cent.
