What happens to a lead

The full timeline, from the moment someone hits Submit on your form to the moment the conversation lands in your inbox.

Second 0 — the submission arrives #

Your form's notification email hits your agent's inbound address. The agent immediately works out two things:

• Is this a real lead? Actual inquiries go forward. Spam, sales pitches, and vendor emails are classified as non-leads and set aside — they never count against your plan. (When it's genuinely ambiguous, the agent errs toward treating it as a lead — better to ask a stray question than to ignore a customer.)
• Who is it? Name, email, and phone are extracted from the submission, whatever shape your form sends them in.

Seconds later — the question goes out #

The AI writes one qualifying question tailored to the inquiry, using your training sources and guidance, and emails it to the lead from your agent.

Speed is guaranteed by design: if question generation ever takes more than a few seconds, the agent doesn't wait — it instantly sends a fallback question instead.

The lead replies #

The lead answers by email, like they would to a person. The reply threads straight back to your agent, which recognizes exactly which conversation it belongs to and captures the answer.

Delivery — the enriched summary #

Your forward-to inboxes receive one tidy package:

• the lead's contact details,
• their original message,
• the question the agent asked and the lead's answer.

The email's Reply-To is the lead, so you reply once and you're in a direct conversation. From here, it's yours to close.

If the lead goes quiet #

Not everyone answers. If a lead hasn't replied after about 15 minutes, the agent forwards you a "no answer yet" summary with everything it has — the contact info and the original message. No lead ever sits invisible in a queue. If they answer later, you'll get the full enriched summary then too.

Non-leads #

By default, spam and sales pitches are quietly dropped. If you'd rather see them, we can turn on non-lead forwarding — they arrive clearly marked so you can skim and delete.